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11 Benefits of Email Marketing for Small Businesses

Email marketing can help small businesses generate new leads while engaging current customers, but businesses should make sure that the digital marketing tactics used by them are cost-effective and should drive results as where to invest your marketing dollars is a decision that cannot be taken lightly.

It has been forecasted by Statistica that by 2023, about 4.3% people will use email. That indicates that on average a brand yields $44 for every $1 they spend on their email marketing strategy.

Here are the top 11 Benefits of Email Marketing that can help your business improve lead generation, conversion, and revenue:

Provide Targeted and Personalized Content:

Email Marketing allows you to segregate your customers into different lists based on their preferences to send hyper-personalized content. From creating a perfect subject line to images that connects with your customer that helps your audience. Email helps small businesses to drive engagement.

Build Credibility:

Credibility is of the utmost importance when it comes to small businesses. Email Marketing helps to tailor content according to what the readers want. Providing the readers with helpful and informative content helps to gain the trust of your audience.

Build Stronger Customer Relationships for Better Sales:

Customers like to stay aware of the latest happenings of your business. It is impossible to reach out to all your clients personally. Email is the best method to immediately reach your customers with an update. The first thing that everyone does is to check their mails. Email marketing helps small businesses to be the first thing on the customer’s mind when he or she rolls in or out of bed.  

Offers Versatility:

Email Marketing provides a versatile channel for communicating with customers. It not only allows you to send texts and images over email but also allows you to include videos, attachments, and links as well.

For instance, if you are running a small business email marketing campaign for promoting some content assets such as how-to-videos you can either embed your video or share a link in your email message.

Easy to Track, Use, and Measure:

Email marketing helps you to keep a track of how many people are opening, reading, clicking through your email content. It allows to determine whether your email campaigns are successful and help you to craft strategies that give you the best results.

Integration into other Marketing Channels: 

One of the great things about Email Marketing is that it easily integrates into other marketing channels. For instance, you can use the email marketing content that has performed well and develop social media posts without having to start from scratch. You could also promote a contest and drive more traffic to your social pages.

Email Marketing Automation:

Email Marketing Automation refers to the integration of software into your marketing campaign. It allows you to send targeted emails at specific times. Email Marketing automation is considered a boon for boosting revenue and keeping leads engaged with drip emails.

Helps to Expand Your Network:

Email Marketing helps to expand your network by reaching a wider audience with very little effort. It provides you the facility to gather email addresses by placing an opt-in box on your website and permits you to send newsletters and promotional emails by entering their name and email.

Drive More Conversions:

Email Marketing provides higher conversion rates compared to other marketing channels. On average email generates 3 times higher conversion than social media posts. A well-written email with a clear call-to-action brings readers closer to conversion.

Testing Email Content Helps to Optimize Content:

Email Marketing helps one to identify the content and messaging that resonates best with your audience and optimize content for the best results. Once you able to identify what works the best for each audience, you will be able to maximize open rates and conversions.

Reach People on any device:

It is forecasted that 41.9% of emails are opened on smartphones. One can use Email Marketing to reach people irrespective of the type of device they use. Email Marketing improves visibility and reach over time.

The benefits of Email Marketing are endless This powerful digital marketing tactic allows businesses of all sizes to engage with their audience at any given point of time. If you need help implementing the above benefits Get in touch with us today and we will love to help you.