7 Powerful Blogging Benefits for Small Businesses
Blogging is a fantastic form of communication. It helps to generate relevant traffic to your website and generate new leads. It has not only become essential in maintaining online presence but also has become the most important method of content marketing. Given the role blogging plays in digital marketing, Here are the 7 reasons why small businesses need to be in the blogging bandwagon:
Amplifies Search Engine Optimization:
A blog helps to increase search engine ranking for your business. By blogging consistently one can add all those important keywords that help to increase visibility on search engine results pages (SERPS).
As an added advantage it helps small businesses to benefit from the backlinks of other websites. Backlinks are considered as a testimonial to the authority of the website.
Provides a Channel of Communication with Existing and Potential Customers:
The primary objective of a business website is to help current and potential customers but they can provide information only in one manner. Whereas a business blog creates opportunities for two-way interaction. It helps small businesses to present their content in a more casual and personalized way thus, helping businesses to build a strong relationship with customers by interacting with the customers in the comments section. This helps businesses to understand the reader’s point of view
Build Inbound Links:
Blogging is a sure-fire way to get quality links in your niche. A blog encourages inbound links from other blogs helps to link quality content and lets readers find a blog post to link back to a valuable, free, and informative content. Inbound linking is a powerful tactic that helps small businesses to increase digital footprint by adding content to the website.
Blog Posts Caters Social Media Content:
It can be challenging at times to come up with social media post ideas. The information encompassed in one single blog post can be repurposed in many ways into several social media posts. For instance, one can collect different statistics about industries from different posts, extract interesting facts and Infographics. Your audience will not only appreciate this valuable piece of information but it will also help small businesses to maintain a consistent presence through quick and easy posts.
Blog Posts Helps to Grow Email Lists
Email Marketing is a great way to attract customers in your niche. It is tough to get people to sign up to your website and yet have more mails crowd their inbox. Here is how a blog benefits your business in growing an email list. If people find your posts valuable and interesting, they are likely to trust your newsletters too. Small businesses can also include links of their latest posts in their newsletters.
Blogs Can Generate Leads:
Small businesses can leverage their blogs to get emails from interested leads and ask them to subscribe to their blog posts. This will help businesses to create opportunities to present offers and use these emails for marketing purposes for increasing touch points. A business blog opens doors to converting leads into customers.
Blogging Helps Small Businesses to Compete with Competitors:
Blogging helps companies to show their personality, information and experience that sets them apart from their competitors and compete against larger organizations. If you want create awareness about your presence to your target audience your business requires a blog.
Blogging is an opportunity that no small business should miss. Want to create a blog for your organization? We can help. Digimark Global offers a wide variety of digital marketing solutions to meet your needs and create informative posts
Leave a reply