Why Boosting Facebook Posts is a Bad Idea for Your Business?
Facebook is an essential part of your Social Media Marketing mix. Facebook’s news feed algorithm has made it difficult for businesses to get their content to the targeted audience on the advertising platform. To prevent this, brands allocate budget for promoting content to ensure that their Facebook posts reach the right audience at the right time.
Promoting content through various Facebook posting strategies have become a regular activity for brands. Though the boost option may seem very tempting but boosting your facebook post is not a good option. It is likely not the best option to increase the brand value of the business. When you boost a post on Facebook the post is sent to the News Feed of the users who fit the targeting parameters. Clicking the blue button on your Facebook business page is easy and you will observe that your content reached additional people than it would have organically. Instead of boosting your posts consider promoting your posts through Facebook Ads Manager. The Ads Manager will help you to expand the reach of your content and will help you in better targeting.
How does Facebook Boost Post work?
When you click on Boost Post Facebook creates a new ad campaign. The campaign is then optimized for Post Engagements. After you set your targeted audience, the duration for which you want to boost the post, the total budget, the payment method. You are all set to boost your Facebook post. Most people set up an ad campaign and forget about it. Hence, results may vary. By boosting Facebook posts, you are not using the Facebook advertising system to its full advantage.
Difference between Facebook Boost Post Vs Promoted Post
The biggest technical difference between the Facebook Boost Post button and manually promoting a post through Ads Manager is Ads Manager provides numerous of targeting and bidding options. Boosted posts restrict the targeting criteria by providing a small number of options and have rolled out all the settings in one campaign. Some of the major limitations that we’ve found are as follows:
- Limited Interest targeting with limited demographic and behavioral options.
- Broad fans plus ’friends of fans’ targeting.
- Does not provide the option for device targeting or placements.
- Does not provide to create a custom audience or conversion tracking features.
Ads Manager helps to create precise targeting for each ad and helps to determine which set of audience is performing better (in terms of conversion, engagement) and is best for your business.
Reasons Why One Should Opt for Facebook Ads Manager and not Facebook Boost Posts
Boosted Posts allows your ad to reach one audience at a time.
In Facebook post boost method, learning about your new audience while effectively controlling your budget can be challenging.
Ads Manager one can create multiple ads from one organic Facebook post using the split-testing feature. One can also pause the ads that are not performing well.
Facebook Boost Posts are Reach based and not lower-funnel Objective-Based:
One needs to reach their current and desired audience. There are other business objectives that one should consider:
- Drive in-store traffic: To drive in-store traffic you may want to consider redeemable Facebook offers.
- Acquire new leads: Use conversion pixel tracked link posts to get new leads.
- Start a one-to-one conversation: Encourage users to learn more about your brand by Messenger ads.
Conclusion: Though, Facebook posts offer a quick fix to reach more people on the other hand Facebook Ads Manager allows you to maximize your ROI on total ad spent.
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